JSCo, please make each post in one forum only. Do not cross-post. Thank you. George, SEO generally refers to Search Engine Optimization. However I'm not aware of a single piece of software which does this extremely diverse and complex task for one. It's the sort of thing you have to learn about and do yourself, or your webmaster must. That's to the best of my knowledge.
As JPnyc said, SEO stands for Search Engine Optimization. The problem is that I already tried some but they give absolutely different and opposite recommendations. This concerns especially the meta tags optimization. Wel...Google is Google and have some requirements... If the SEO products keep this recuirement, all they should give the same advices...but... No such a thing...
That's because the different search engines have different requirements. For Google and Ask Jeeves, if you use text links for navigation, avoid using Flash for anything but window dressing (NEVER for navigation), make your page title descriptive, and put a lot of relevant terms in your visible page content, then you'll get crawled by those 2. Yahoo seems to want paid inclusion or nothing. I've yet to get them to crawl our sites by ANY means I've attempted.
SE's crawl the page title 1st, then text links, and text AROUND links, then visible page content. Meta tag keywords come after all those in terms of importance.
Actually the problem is that when analyzing my site for Google...the different SEO products give different recommendations for the same search engine (in my case Google). That's why I can't believe them and ask for opinion for a more reliable one.
True different SEs work differently,emphasising different aspects of both on and off-page search engine optimisation, but in the end they are all trying to do the same things - obtain relevant search results for the user. Two main factors apply to all search engines:
Site Content - the more keywords used on the page the more llikely you are to get ahigh ranking. There are many tools that can give you up to date information on keyword searches in ordrer to tweak your page content;
Link Popularity - since the internet is a network of linked websites, it follows that sites that link to yours are in effect casting a vote for your site as to its relevace and authority. Thus linking strategy has emerged as a primary SEO technique;
To learn more about this important apect of web promotion read this report: