[JPnyc]

At the risk of stating the obvious, up until now most/all of the alternative OS community (with the exception of Macintosh) has been playing "catch-up" with Windows with respect to software. What I mean is, making sure that there are alternatives to most Windows programs that will run on these alternative OS.

What Macintosh has done, and which is why I think it has the largest share of the alternative OS market, is Pioneer its own programs and areas of speciality, forcing Windows to play catch up. That's the better approach because as long as the alternative OS offers Windows users nothing more than alternatives to what they already have, you're not going to get many of them to switch over.

There must be some clearer advantage in switching, not just the promise that it will be a smooth transition and that the programs they use now all have equivalents. That's not enough motivation.