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I'm going to be a 'wee bit' controversial:
Top 3 reasons ITIL implementation fails:
1) Applying a service management framework to meet infrastructure operation objectives.
2) Not reading the glossary (the most important chapter in the whole framework): You can adopt and adapt the process, but mess with the basic definitions and you are in deep trouble.
3) Implementing "ITIL" - you should be implementing service management, and that will take more than ITIL (Cobit, CMMI, Prince2, sound governance, etc etc.).
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